I worked on this production as creative director aongside Lezanne Viviers and Brett Rubin- I also contributed to the campaign's communication strategy.
Vatic Studio is proud to have produced this lookbook for the Marianne Fassler brand as they have not produced a lookbook for many years and rely solely on ramp images from fashion week to communicate and sell their clothing.
Deconstructed patterns on clothing interplayed with iconic architechtural facades of Johannesburg city infront of high definition projections.
"Joburg will always be a city in transition, bound by the potential for change and the possibility of greatness."
Lookbook and Background city projections photographed by Brett Rubin
Art direction by Nicole Van Heerden & Lezanne Viviers
Models Juanita & Emy Hair by Saadique Ryklief Make up by Mac Cosmetics Photographic assistance by Tatenda Chidora