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De Rein Lookbook

The Binary, a SA-UK Seasons project focusing on the fashion industry, is an exchange programme connecting creative entrepreneurs. For this year’s collaboration they cultivated a partnership between Johannesburg based label Missshape and London based label De Rien.

Also part of The Binary collab, Jamal Nxedlana brought Cosmo Wise and Olubiyi Thomas of De Rien to South Africa for a fashion shoot produced by Vatic Studio.

De Rien’s clothing is made out of vintage and salvaged materials which emphasises their principle of creating ‘quality, original and sustainable’ garments. So much so, each piece carries a lifetime repair guarantee.

The shoot acts as a historical tour of Johannesburg, with a story behind every location. For instance, the bar that features was established in 1888 to serve the growing population of gold miners in Johannesburg at the time.

Photography , Art direction and styling by Vatic Studio

Photos by Brett Rubin

Words Between 10&5